SLO Funnel Revenue Calculator

Model funnel economics for a self-liquidating offer with realistic Meta scaling constraints.

Total gross revenue (period)
$9,318
ROAS: 1.40x · Budget grows from $50/day to $106/day · Break-even: week 3
Meta scaling rules applied

Weeks 1–2 = learning phase (no scaling, CVR efficiency at 70%). From week 3 onward: budget increases capped at 20% per increase, with a minimum 4-day hold between increases. Budget only scales when weekly funnel surplus exists to fund it.

Break-even reached in week 3 (after learning phase). Surplus compounds from week 3 onward within Meta's 20%/4-day scaling rules.
Weekly trajectory
True beta CAC
True Beta CAC = (Total Ad Spend − Non-Beta Funnel Revenue) ÷ Beta Subscribers
-$26.88 per beta subscriber

Gemiini was net profitable before counting a single beta dollar. The funnel paid to acquire them.

Industry comparison
$45–$70

Cold-launch CAC per paying subscriber, no funnel.

SLO buyers
155
period total
Beta subscribers
31
founding co-builders
Non-beta funnel revenue
$7,492
SLO + bumps + upsells
Final daily budget
$106/day
by end of period
SLO revenue
$5,727
Bump + upsell revenue
$1,765
combined
Beta revenue
$1,827
direct to Gemiini
Total ad spend
$6,660
self-funded after week 3
Net revenue after ad spend
$2,659
Post-launch ARR
$3,348
beta subs × $9/mo × 12 — not included above

* Learning phase (weeks 1–2): Meta's algorithm needs ~50 conversion events to exit learning. CVR modeled at 70% efficiency during this period. No scaling during learning phase.

** Scaling rule: after learning phase, budget increases by 20% only when weekly surplus exists AND at least 4 days have passed since last increase. This reflects Meta's published best practices.

*** True Beta CAC = (total ad spend − non-beta funnel revenue) ÷ beta subscribers. Negative = Gemiini was net profitable before counting a single beta dollar.